The tech industry got HD-DVD all wrong
There are two very important reasons why the entire tech industry got HD-DVD completely wrong. One, as Lawrence Lessig and Cory Doctorow ought to be advocates of, is HD-DVD not having region coding or as much DRM as Blu-ray. The second, which the entire Wall Street Journal editorial board should support is the fact that variety is the spice of life. Oh, no, I meant that competition is the seed for all that is good and wonderful in our laissez-faire economic system.
The tech industry got HD-DVD so wrong because, unlike Blu-ray, HD-DVD had no region coding and had less restrictive DRM. This is important because consumers like you and me are sick of being dictated to about how we use our content. The VCR allowed us more freedom, as did the CD burner. Complicated codecs (Apple’s .m4p) and software restrictions (iPod usage limitations) severely hamper what we can do with the music we paid for.
Amazon’s MP3 store has gone a long way towards rectifying this situation but DRM on video remains as absurdly limiting as ever. iSquint, HandBrake, VLC, and so on exist just to help you untangle your content from their manacles. Why is it so hard?! HD-DVD did not have as complicated a DRM system as Blu-ray and for that reason we should have all been trumpeting it as the next generation product.
We should allow the market to operate on its own free from regulation and allow it to fight monopolistic tendencies. It is controversial to argue for more than one optical format, because the response will be that it complicates matters, forces a higher cost on the consumer by requiring her to buy two players, and complicate the lives of average citizens staring at stacks of competing players at CompUSA.
It may seem illogical to argue that competing formats is good for the consumer, but the opposite is true. When two similar goods square off the result is a bitter fight to the death with equally split market share. Using the example of colas, every time Pepsi lowers the price, Coca-Cola must follow suit. If Pepsi increased the quality of its product, Coca-Cola would have to scramble to match the new standard. In this way, Blu-ray and HD-DVD would have squared off and fought bitterly for our dollars. They would have increased quality, lowered prices, and packed in more features to beat the other for that precious penny.
All that is left is one player in a lucrative market. Yes, in ten years we will all download music and video from iTunes or Amazon or maybe even a resurgent Napster, but today Sony is grinning. It can riddle its product with copy protection, region coding, and restrictive DRM. Geeks/nerds/techies should be disappointed. Sony can also price its players and discs however it wishes, control production numbers to throttle output, and pay its employees whatever it likes. Economists should be disappointed. From whatever angle you approach the issue, I believe you too should be disappointed. Unless you work at Sony.






3 Comments


